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- When a major IT vendor held an international event, its customers were invited to explore new ways to profit from their IT investments.
- The thousands of customers at the event represented a valuable reference resource and organisers wanted to gain maximum advantage from this.
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- inEvidence was asked to investigate different ways in which the customer resource could be utilised.
- These included a clever Customer Dating project where delegates from similar industries were given breakaway time to discuss the way they use IT to meet business challenges.
- Other customers were involved in Press activities, video presentations and the preparation of business-oriented Return on Investment case studies.
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- Customers went away with many new ideas on how IT can be used in their businesses and it is anticipated that this will increase sales of equipment and services.
- Press activities involving customers provided the client with solid and positive PR.
- The event has produced a rich seam of customer-related sales and marketing collateral.
- By involving inEvidence, the customer gained maximum return on its investment in this customer-centric event.
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