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- IT giant Hewlett-Packard wanted to turn its untapped bank of channel customers into usable references.
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- HP, together with Insight’s inEvidence team, established a Partner Reference Programme to reward its partners for their continuing growth.
- The fastest growing partner each month was invited to participate in a Preferred Partner Profile including mini case studies on end customers.
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- The Preferred Partner Profiles appeared on the hp.com website bringing worldwide promotional value for the partner.
- For HP, the exercise gave access to valuable feedback and quotes from specific end-customers.
- The programme has populated HP’s bank of customer references with a new batch of advocates.
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