ProCurve Networking case study



Worldwide networking vendor ProCurve wanted to increase sales by raising the profile of its leading-edge technology and building the strength of its brand.

ProCurve engaged the services of leading IT specialist marketing agency Insight. Insight’s inEvidence customer reference team has produced a series of case studies and reference compendia on well known ProCurve customers.

Reference materials created by inEvidence have supported ProCurve’s growth to the World’s number two networking vendor by publicising the benefits experienced by existing users. In addition to providing critical tools for the salesforce, the references have also supported wider brand-building. Increased reporting of customer wins and reference requests through inEvidence reference programme

inEvidence is the specialist customer reference team within leading IT marketing agency Insight – part of the Chime Communications plc, one of the UK’s most influential PR and marketing organisation. In addition to generating compelling customer references, inEvidence has a unique ability to store and track references so they are readily available when needed.