Reference get-togethers are not just for the USA!
Our first informal reference riffs 'n rants session will be held in London on 12th November 09.
It's a chance to chat with fellow European reference professionals about the good things (riffs) and common issues (rants) for those engaged in the wonderful world of customer advocacy.

Call it a little reference therapy if you like (and tell your company it's a 'best-practice' sharing workshop...) and of course enjoy networking with people who can actually relate to your day job!

 Click here to register your interest 

Social etiquette dictates three things one does not mention in polite company; religion, sex and politics (though we find them great conversation starters).

We need to add a fourth; Social Media

 » Read the full article

A manifesto for change

We are big fans of Change This; a place for optimists and minds not prepared to accept the status quo. Always challenging, always rewarding.

In case you have not seen it click here for the Customer Evangelism Manifesto by Ben McConnell and Jackie Huba; even though this was written in 2004 we still think it is a relevant reminder of why our profession is the way marketing is meant to be and why what we do is important

Technology exists to make life easier for people and the stories those people tell are the essence of an effective customer reference programme.

Having interviewed thousands of companies to document their experiences, inEvidence writer Don Lewis has learned that the unexpected is never more than a phone call away

» Read the full article

With the increase in social media and online buying the opportunity for customers to post their opinions of companies and products for all to see is ever more prevalent.

What are companies doing to monitor and asses the positive compared to the negative feedback? Should they get involved in these conversations and how do they do this?

» Read the full article

It's been an eventful year so far for the team; Melissa Talbot produced Eva Talbot, a beautiful baby girl , Verity Lea became Verity Shuttleworth, we've welcomed Pei Choo Ang and Jeryl Lu to our Singapore office and also Annika Gharial (our salsa queen is back with the team following her trip chasing carnival around the world.

inEvidence wins Outstanding Achievement  award

During an evening out to celebrate the team being presented with a Chime Cymbal award for ‘Outstanding Achievement’, we learnt how to mix the perfect Mojito, the secrets behind a B52 and even stepped behind the bar to mix our own Cosmopolitans.

» Read the full article