Boston event report

Back in October more customer advocacy pros than you can shake a stick at gathered for the Customer Engagement Forum in QuincyMA. Great content, great conversations.

What happened in Boston didn't stay in Boston! Find out our key takeaways.

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Are you embarrassed about the friends you keep?

Some say that if you are happy to have a company as a client (happy to take their cash) you should not be ashamed to use them as a reference.
Others disagree, what's your view?

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Riffs 'n Rants - reference rehab report

Are there reference professionals in the UK?
 
You bet there are! We held the first successful riffs 'n rants on the 19th Nov  click here for the full story

register your interest for the sequel (working  title - riffs 'n rants 2 -Judgement Day).

If you are anything like us you hate long surveys, which is why we use a limit of 21 questions for our annual global reference pros review. We also find the answers to questions 22 and above are largely meaningless (classic quality/quantity tradeoff).

The 2010 global customer reference pro survey goes live next week; if there is something you really want some detail on (and would answer yourself) please suggest a question/topic. 

Choosing the best case study candidates

The recession has meant fewer deals, which in turn means less choice of customers as candidates for case studies.
When faced with a potential case study opportunity it's always tempting to say yes; how do you decide which case study candidates are the right ones to pursue?

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It's a sad (yet sort of exciting)time for us as we lose Jessica Midlane on maternity leave this month however there is some compensation in the shape of Melissa Talbot, now back with us and making us wonder how we managed while she was away. 
Also the team has grown again with the addition of Katherine Higgins and Charlotte Kelly and we continue to step up our existing APJ presence following our acquisition of the Essentially Group