Designed by reference professionals from both client and agency perspectives, the reference tracker meets  real-world needs of the toughest  reference programme.

Features include:

• win to reference development

• reference material creation

• reference helpdesk management

• reference burnt-out protection

• metrics and ROI stats ‘on-the-fly’

Contact inEvidence or call +44 1625 500 800 for more information

“For the first time, Insight’s new Reference Tracker enables us to quickly trace and act upon positive customer references, using them as powerful sales, marketing and public relations ammunition in a dynamic marketplace. The sophistication of our Customer Reference Programme already puts HP ahead in the market, and this new ability to easily find, analyze and understand trends among our customer references gives us a unique competitive advantage.”

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