Do you run a reference programme or a reporting programme?

The need to demonstrate ROI and reference programme effectiveness to all stakeholders is one of today’s hottest topics and the pressure is on for marketing to start delivering demonstrable value - yet 19 out of 20 programmes still only measure output (numbers of things) rather than true value.

Measuring output rather than value leads to increased reporting (trying to justify what difference an increasing number of references will make to your bottom line) and can drive resources away from providing actual references to Sales and Marketing teams. Talk to us about effortless real-time metrics.