Is a win the beginning or the end of the process?
                     Actually it’s both

Even the most basic of reference programmes requires the collection, logging and maintenance of deal information in a structured fashion.

Often overlooked, management of this vital information is the key to every successful reference programme.

Is your sales force too busy to complete win submission details? Is data management not the best use of your marketing team’s time?

Stop thinking win data nightmare, start thinking outsourcing management of potential references.

You’ve won some business; excellent.

Have you any idea which references helped to win it and do you have ALL required data from the salesforce about what was sold and how it supports your marketing strategy?

Now let’s think about the timeline for implementation and reference potential. Maybe we can we do some PR now but how will you tag and store this potential reference to optimise its reference use at a later date?